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Without perfume, fashion is like the clock not winding up and will be stuck forever.
When we refer to the fashion effect of perfume,
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every age has its own explanation. Which period on earth is better, we dare to pass a comment for perfume is the life condensing of fashion culture.
Each period live experienced different fashion life,
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from the late 70s of immersing into library to the early 80s of singing school songs and dancing jubilant disco; from the middle 80s of learning TOEFL, reading novels of Jin Yong and Qiong Yao to the late 80s of learning rock and going down to the sea; from the early 90s of playing shares, divorcing to the middle of swiping card and Multi-level marketing. It seems that the fashion life is ever-changing. The young appears to enjoy busy for them. But today, at the end of the century, they seem to be calm and peaceful confronted with more dazzling and various fashion lives. Maybe it is for they have a lot of choices before to select in front of them.
What is fashion culture? It is people live in this period and are willing to chase after cultural life style. What is fashion perfume? It is the perfume that people live in this period and are willing to express and explain the life they are seeking with. Free and independent fashion life in 20s and 30s in 20th century creates the famous fragrance “Chanel No. 5. In 50s, the life taste for elegance and nobility launches “Givenchy L’Interdit. Rebelling of 60s and going back nature of 70s lead to the emerging of “Estee Lauder White Linen. The thriving of romanticism in 80s boosts the rapid development of perfumes. Pursuing personality in 90s gives perfume more fashion content and excites the prosperity of perfume field.
In the middle of 90s, the thriving of feminism bringing fashion culture makes the unisex perfume gradually popular. Women like the feeling of comfortableness and enchantment that perfume takes, even of the imagination the perfume takes. Women favor to smell the men’s scent. The opposite is also true. Unisex perfume, as a result, becomes very popular. Both men and women wear perfume is the common hobby and fashion trend in 90s. The LK one, Ck be and Polo captive every corner of life. Hence, we can see that perfume out of fashion culture lack of enthusiasm and mark of age and only to disappear in the history—no trace.